The Lorax (2012)

Colorful, energetic, and with a nice message about conservation, The Lorax is an amusing film that is pleasant enough but with little else to recommend it. The visuals are terrific and the Dr. Suess-level of imagination is nicely incorporated in weird ways. The story is about a boy (voiced by Zac Efron) trying to impress a girl (Taylor Swift), but really it’s the story of the Once-ler (Ed Helms) and his destruction of the forest for the sake of making money. The Lorax (Danny DeVito) is an orange, mustachioed creature who “speaks for the trees,” and conflicts with the Once-ler. The framing devices of the young starlets feel unnecessary, and the movie descends into a series of wacky chase scenes. The humor stays around family-friendly slapstick and a few knowing winks for the adults. The songs are amiable and witty but fairly forgettable. I’m having a hard time even summoning a single melody hours after seeing the movie. The rest of the movie is kind of the same way. It’s pleasant and nice enough while watching, but afterwards it evaporates from your memory, leaving only the faint reminiscence of colorful imagery. It’s from the makers of Despicable Me but lacks that movie’s heart. The environmental message will drive some blowhards nuts, but the same activist message existed in Suess’ original book. Anyway, I think The Lorax is a bit too busy and yet simplistic to be anything other than a pleasant diversion. The story just can’t match the greatness of the animation.

Nate’s Grade: B-

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About natezoebl

One man. Many movies. I am a cinephile (which spell-check suggests should really be "epinephine"). I was told that a passion for movies was in his blood since I was conceived at a movie convention. While scientifically questionable, I do remember a childhood where I would wake up Saturday mornings, bounce on my parents' bed, and watch Siskel and Ebert's syndicated TV show. That doesn't seem normal. At age 17, I began writing movie reviews and have been unable to stop ever since. I was the co-founder and chief editor at PictureShowPundits.com (2007-2014) and now write freelance. I have over 1400 written film reviews to my name and counting. I am also a proud member of the Central Ohio Film Critics Association (COFCA) since 2012. In my (dwindling) free time, I like to write uncontrollably. I wrote a theatrical genre mash-up adaptation titled "Our Town... Attacked by Zombies" that was staged at my alma mater, Capital University in the fall of 2010 with minimal causalities and zero lawsuits. I have also written or co-written sixteen screenplays and pilots, with one of those scripts reviewed on industry blog Script Shadow. Thanks to the positive exposure, I am now also dipping my toes into the very industry I've been obsessed over since I was yea-high to whatever people are yea-high to in comparisons.

Posted on March 4, 2012, in 2012 Movies and tagged , , , . Bookmark the permalink. Leave a comment.

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