The Social Network (2010)

Dismissively branded as “the Facebook movie,” the whip smart and hypnotic, yet poorly titled, The Social Network is much more than a rote TV-movie on the start of a popular website (coming out next year: Twitter: The Musical in 144 Characters). Yes, the film chronicles the people responsible for the Internet’s most ubiquitous time waster and their very varying accounts of who was responsible and who was unscrupulous. But the backdrop could be just as much any start-up business. Truth be told, the “Facebook movie” bares a striking resemblance to Citizen Kane. It is the story of one man who may be a genius in some regards but can?t help but push everybody he cares about away. It’s about powerful men who don’t know what to do with power. It’s about ambitious men who dedicate their lives to that ambition. It’s not about terabytes and html coding, this is a movie about people, betrayal, ego, greed, jealousy, and the great irony that Mark Zuckerberg created the world’s most dominant social network and yet he himself cannot hold onto a single legitimate friend.

In 2003, Zuckerberg (Jesse Eisenberg) is a Harvard student obsessed with getting into the prestigious clubs and fraternities on campus. But he’s not well connected or athletic or close to being rich. So after being dumped on night, he goes home and hacks into various Harvard sorority websites and steals pictures of coeds. He then creates the crude website Facemash (while also drunk, mind you) where Harvard undergrads rank their fellow classmates side-by-side two at a time. It’s an immediate hit and crashes the Harvard server. Zuckerberg is then approached by Cameron and Tyler Winklevoss (Armie Hammer and Josh Pence), handsome blue-blooded WASP twins who have an idea. They want to create their own social website just for Harvard students to communicate with each other. They are impressed with Zuckerberg’s tech skills and want to hire him to build the site. Zuckerberg takes the idea to his roommate and best friend Eduardo Saverin (Andrew Garfield), proposing to make their own site with Saverin’s limited means.

From there is where the different parties diverge on their versions of truth. Zuckerberg secretly works on his own side project while stalling and dodging the Winklevoss twins. He offers to have Saverin be CFO of the company and split the stakes. Then as success mounts, the Facebook website gets the attention of Sean Parker (Justin Timberlake), notorious for co-founding Napster at age 19. Parker immediately has the ear of Zuckerberg, and it isn’t long before Saverin starts feeling on the outskirts of his own company, and then eventually shut out completely. The Winklevoss twins and Saverin each file multi-million dollar lawsuits accusing Zuckerberg of intellectual theft and underhanded business tactics.

Watching The Social Network feels like you?re downloading an entire semester?s worth of information directly to your brain. Adapted by uber wordsmith Aaron Sorkin (TV’s West Wing, Charlie Wilson’s War), this is a story that gallops at full speed and leaves you spinning. The dialogue flies by so blazingly quick that it?s easy to get left behind. I would not advise eating any concession snack with this movie or else you might miss reams of dialogue. Sorkin smartly weaves together a murky and litigious tale of alternate truths, showing different sides when it comes to the creation of Facebook. Was it really stealing or did the Winklevoss twins merely inspire Zuckerberg? Is he truly indebted to them? “Does a guy who makes a chair have to pay a fee to every person who ever made a chair before in history,” Zuckerberg snaps. How deep did Saverin?s involvement go, and was he naïve or just thinking too small in scope? How much is a friendship worth in dollars and cents? Sorkin gives a definite impression to these answers, and it should surprise nobody that Saverin comes across as angelic and the obviously wronged party here. But the script as a whole is meticulous with detail, characters, and dates. It almost feels like the content of a miniseries has been squeezed into a brisk two-hour time frame. The characters are just as layered as the plot. The opening scene where Mark is dumped by his girlfriend (Rooney Mara, soon to be Lisbeth Salander in Fincher’s remake of The Girl with the Dragon Tattoo) sets the tone of the movie. The dialogue feels like an assault and it is unrelenting. You openly wonder how Eisenberg can breathe reciting his verbose lines with such lightning speed. Mara is aghast at her hyper-literate yet bitter boyfriend spewing bile at the elite and yet unashamedly pining for that life. He’s brilliant and cutting but socially awkward and unable to understand the feelings he’s hurting. Mara has had enough and dumps him right there, spurring Zuckerberg into a drunken night of revenge that will set the stage for Facebook. Sorkin can pretty much start clearing shelf space for his Best Adapted Screenplay Oscar right now.

Many will find Zuckerberg to be unlikable from the get-go, but I never could bring myself to actively dislike or loathe the man. He’s really more of a figure of Greek tragedy. Zuckerberg is a blissful conundrum of a character, a walking contradiction. He can be sullen and wounded one minute and the next casually cruel. He seethes at deposition hearings; unable to control the contempt he has for others. Zuckerberg’s anger boils over, and his beady-eyed glares communicate an incredulous, “You are worlds below me.” He can?t stand people who have easy breaks, the select and privileged, and yet he nakedly longs to be apart of that group and meet their approval. He can be childish and narcissistic, insular and insecure, and then he can be charitable. Zuckerberg created a music application that Microsoft was willing to purchase. “Why didn’t you sell?” asks one of the Winklevoss twins. Zuckerberg just shrugs his shoulders. He doesn’t want to sell ad space on Facebook and get rich quick because it would ruin the site experience. He is a champion of the democracy of the World Wide Web; a modern-day Thomas Paine? Probably not, but Zuckerberg’s hard-driven ambition and crooked tactics make him a modern-day robber baron, a titan of industry. Rockefeller and Carnegie and J.P. Morgan are all men that don’t seem any different in practice than Zuckerberg, though they probably had more family money as a starting point. That’s not an excuse for Zuckerberg’s behavior, but I want to add some perspective before the world tars and feathers the guy. Zuckerberg is the Internet’s first self-made billionaire, but what are the costs? By sacrificing all, and burning personal relationships, Zuckerberg may have advanced Facebook to unparalleled heights. But whom does he get to share his success with? It’s a little simplistic to boil such a complex film to the greeting card-esque moral “It’s people that matter most?” but the film always circles back to the question of cost. It’s also rather simplistic to chalk up the creation of Facebook as a means of impressing a girl, but then operas have been written, art has been sculpted, and wars have been fought over the need to impress a woman. Zuckerberg is a fascinating creature and brilliantly played by Eisenberg. This is a character Ayn Rand would love.

It seems that Zuckerberg’s instincts about human obsession with being apart of something exclusive were right on the mark. What separated Zuckerberg’s site from the likes of MySpace and Friendster is that you needed a college-based web address to get inside. It was a closed community, which made it cool and desirable. It started as a restricted club that all the cool kids wanted to belong to, then everyone joined, and now it’s damn near impossible to resist. First it was college kids, then college kids from other countries, then high school kids, then adults, now everybody on the planet has a Facebook page making sure the world doesn’t miss a single detail about their personal lives. I resisted as long as I could but broke down and got a Facebook account earlier this year. The Social Network is not concerned with the business angle of success unless it related directly to how it impacts the characters. You’re not going to find many insights into why Facebook took off or became entrenched in our navel-gazing society, which is a pity. The film also doesn’t concern itself with outright social commentary. Sure by exploring the micro personal struggles and betrayals of Mark and Eduardo the film marginally comments on the macro idea of generational self-absorption and ego, but so much more could be said about society as a whole. The film’s one clear moment of social satire is when Eduardo’s girlfriend berates him about his Facebook relationship status remaining single. She’s incensed and wants to know what he truly means by this outrageous declaration. He says he’s embarrassed but he doesn’t know how to change it, plus he’s hardly ever on the site. She responds to this by setting his gift on fire. Ah, petulant and jealous and self-absorbed concerning what a few scraps of digital bits say rather than direct, personal, face-to-face communication. It’s a brief, albeit nice slam on the myopic self-absorption of millennials, who came out of the womb with something electronic attached to their fingertips. The film doesn’t even touch the idea of millennials’ free sense of privacy and over sharing. This is not a generation -defining movie, folks.

This is all strange ground for director David Fincher (Seven, Zodiac), a visual stylist with few peers. Nerds creating a website doesn’t exactly strike anybody as fertile ground for a visually exciting drama, and yet Fincher proves once again that he is a masterful artist. The film looks beautifully sleek from beginning to end with Fincher’s typical green tinted, deep focus cinematography. Fincher also makes the best use of special effects I’ve seen this year. The Winklevoss twins were not played by actual twins. Hammer had his face digitally placed onto a stand-in’s (Pence) body. The digital cut-and-paste was remarkable in Fincher’s Benjamin Button but it also called attention to itself. Nobody would walk in believing Brad Pitt’s face somehow was on the body of a three-foot tall old man. However, in The Social Network, you would never once doubt that there are two twin actors on screen the whole time. Hammer manages to make each twin distinct and frustrated without coming across as jerky or entitled. The rest of the actors do fantastic work as well, and special notice to Timberlake who plays his mercurial role with glee.

So what does the real Mark Zuckerberg think about all this attention? Well, in a surprise to people who do not have a firm understanding of the word, Facebook has declined all advertising for The Social Network and is staying mum on the film, hoping to ride out the critical storm. I don’t think anyone is going to be using Facebook less now that they have learned the ethically murky beginnings of the website. But Zuckerberg and his Facebook crew might want to think of formulating some response strategy because this movie, and talk of this movie, isn’t going away any time soon (Zuckerberg recently donated $100 million to Newark city schools on Oprah coincidentally the same week Social Network was opening). It’s rare to find a studio film that is as polished across the bard as this film. The writing is sharp, the direction is sleek, the acting is top-notch, the film rollicks with intrigue and suspense and juicy drama, and the film can’t help but be relevant in our modern society. You do not have to know a lick about coding and websites and whatever to get absorbed in this high-stakes drama. It may not be the generation defining experience some critics are wetting themselves over in hype, but The Social Network is easily one of the best films of 2010. Perhaps the Academy will give it the ultimate “friend request” come this winter. In the meantime, log off and get yourself into a theater to see this great American movie.

Nate’s Grade: A

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About natezoebl

One man. Many movies. I am a cinephile (which spell-check suggests should really be "epinephine"). I was told that a passion for movies was in his blood since I was conceived at a movie convention. While scientifically questionable, I do remember a childhood where I would wake up Saturday mornings, bounce on my parents' bed, and watch Siskel and Ebert's syndicated TV show. That doesn't seem normal. At age 17, I began writing movie reviews and have been unable to stop ever since. I was the co-founder and chief editor at PictureShowPundits.com (2007-2014) and now write freelance. I have over 1400 written film reviews to my name and counting. I am also a proud member of the Central Ohio Film Critics Association (COFCA) since 2012. In my (dwindling) free time, I like to write uncontrollably. I wrote a theatrical genre mash-up adaptation titled "Our Town... Attacked by Zombies" that was staged at my alma mater, Capital University in the fall of 2010 with minimal causalities and zero lawsuits. I have also written or co-written sixteen screenplays and pilots, with one of those scripts reviewed on industry blog Script Shadow. Thanks to the positive exposure, I am now also dipping my toes into the very industry I've been obsessed over since I was yea-high to whatever people are yea-high to in comparisons.

Posted on October 1, 2010, in 2010 Movies and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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