What even is this movie and who is this for? I think the real answer is to help Sony’s bottom line, but that’s generally the real reason for most studio blockbusters, the opportunity for the parent company to make more money. Sony has the rights to Spider-Man and they’re not going to let those things lapse, and while Marvel is shepherding the Tom Holland-lead Spider-Man franchise, Sony is left to their own devices to build out the Spidey universe with lesser-known solo vehicles meant to launch an interconnected web of Spidey’s rogues gallery. It’s about growing more franchises, and it worked with 2018’s Venom, a favorite Spidey villain with a sizable fan base and benefiting from the goofiness of its execution with Tom Hardy and company. It didn’t work out for Morbius in 2022 because nobody cares about Morbius as a character, just like nobody cares about Kraven the Hunter as a character (coming August 2024!), and just like nobody cares about Madame Web, who wasn’t even a Spidey villain and instead an old blind lady that saw the future. The far majority of Spider-Man villains are only interesting as they relate to Spider-Man, so giving them solo vehicles absent Spider-Man is a game in delayed gratification. Madame Web is the latest in this misguided attempt to create an enriched outer circle of brand extension. It’s a promise of a continuity of superhero movies that will never come to pass. It’s a bland return to early 2000s superhero heroics with some substantial structural flaws to its own tangled web.

Cassandra “Cassie” Web (Dakota Johnson) is an EMT in New York City and frustrated by her humdrum life until after an accident she starts seeing the future. You see her mother was researching spiders in the Amazon before she died, and she was researching them with Ezekiel Sims (Tahar Rahim) who killed her because he needed a special spider with special properties. Her dying mother gave birth to Cassie thanks to some… mystical Amazonian spider-people? It’s rather confusing but so are Cassie’s visions. A trio of young students (Sydney Sweeney, Isabela Merced, Celeste O’Connor) is in danger of being killed by a 30-years-older Ezekiel, so she takes it upon herself to save them, as they one day will become Spider-laden superheroes themselves. This Ezekiel, however, has super strength, agility, and the ability to walk on walls, so overcoming a Spider…man’s abilities might be too much for one EMT driver/psychic.

This movie is more Final Destination or That’s So Raven than a big superhero adventure, and that leads to lots of structural and narrative repetition. Cassie’s power involves her getting glimpses of the future, generally warnings of things to avoid or to intervene. It also makes for a very annoying structure because the movie never gives you clues about what is a vision and what is the real timeline of events. This leads to many repetitions of scenes and fake-outs, and after a while the story feels like it’s mostly jerking you around as well as treading in place. We don’t really know why these flashes happen and what larger meaning they may have. They just happen because the plot needs them to, and so they do. Early on, Cassie gets a vision of a bird flying into her window, and she chooses to open the window, signifying that she can avoid these fates. Why couldn’t Ezekiel Sims think likewise? He’s devoted his whole life to killing these mysterious girls because they’re destined to murder him, but if he’s known for years, why not strike when these girls were younger and more vulnerable, Skynet-style? Or maybe try just not being evil too? I guess that one was too difficult for him as he’s cryptically profited off his Amazon spider steal. More work needed to go into the story to make these characters important and for the fake-out scenes to feel more like horror double-takes. It just gets tiring, and you’ll likely start second-guessing anything of import is merely a vision about to rip away the consequences.

I think a big problem is our protagonist. She’s just so boring and we don’t really understand why she’s so compelled to save these three girls more than anyone else. Her entire back-story with her mother is merely the setup for how she might have super magic powers to kick in at a convenient yet unknown combination of elements and to provide motivation why she might want to kill Ezekiel. It’s all so rudimentary and mechanical, designed just to supply enough connective tissue of plot. As an EMT, finding out how to better save lives could be really useful, although I wish the movie had the gall to make her disdainful of her job beforehand and actively bad at saving lives so that way it would feel like the universe was interjecting and saying, “Here, be better.” You would think if she’s trying to prevent death, and especially the deaths of the people she knows, that it might kick in for her to warn a couple Spider-Man-related characters of note (more on this later). Instead, the Spidey girls have an extended moment learning CPR that feels forever and then tell Cassie, “Wow, you’re a really good teacher” after a rather unimpressive learning session with a motel room pillow. This character just isn’t that interesting even with her new psychic vision powers.

The Spidey girls are also rather uninteresting and given one note of characterization. One of them likes science. One of them has a skateboard and… attitude. One of them is Hispanic. I may have even confused about the characterization, that is how meaningless these characters are. They’re simply a glorified escort mission, a challenge for Cassie to simply keep alive. The scene where they stumble into a brightly lit diner in the middle of nowhere, after Cassie saved their lives and warned them to lay low for their own self-preservation, is immensely irritating. They take it upon themselves to stand on a table of letter jacket-wearing jocks and dance because that’s laying low. They’re annoying characters that never convince you why Cassie should go through such valiant efforts to keep alive. The flashes of them in Spider costumes are only brief glimpses of a possible future, one I can guarantee we’ll never see coming to fruition in this discarded universe.

The strained efforts to transform Madame Web into a disjointed Spider-Man prequel are distracting and generally annoying. It also reveals the doubts the studio had that anyone would be interested in a Madame Web story without additional connections to Peter Parker. Why do we need to have a pregnant Mary Parker (Emma Roberts) in this movie? Why does the climax also involve her giving birth? Are audiences going to wonder whether or not Peter Parker might be born? There’s also the prominent role of Uncle Ben Parker (Adam Scott) as Cassie’s EMT partner. He’s practically the third-leading character. The movie makes several ham-handed meta references about his eventual role in crafting Spider-Man’s development (I also guess he gets to marry Marissa Tomei, so good for you). “Ben can’t wait to be an uncle,” one person says, with, “All of the fun and none of the responsibility.” They might as well just turn to the camera and point-blankly state, “This man will eventually die and inspire Peter Parker to be a hero.” The worst moment of all this forced connectivity is when Mary demurs on picking a name and says she’ll determine when he’s born, even though the film has a “guess the name” baby shower game. Does this mean she saw her newborn babe and the first thing she thought was… Peter? The entire Spider-Man lineage feels so tacked-on and superfluous as glorified Easter eggs.

I’m generally agnostic when it comes to product placement in movies. People got to eat and drink and drive cars, and as long as it’s not obnoxious, then so be it. However, the product placement needs to be mentioned in Madame Web for its narrative prominence, and this leads to some spoiler discussion but I’d advise you read anyway, dear reader, because this movie is practically spoiler-proof by its very conception. Ezekiel Sims is battling Cass and the Spider girls atop a large warehouse with a giant Pepsi sign built onto scaffolding. Then the engineer of Ezekiel’s doom is none other than the falling “S” from Pepsi. That’s right, the villain is dispatched through the help of Pepsi, as well as a literal sign falling from above (cue: eye-roll). Without the assistance from Pepsi (or “Pep_I”), these women might not have lived. You can’t expect that kind of divine intervention from any other cola company. Coke was probably secretly working with the villain, giving him aid and comfort from being parched (begun these Cola Wars have). Deus ex Pepsi. It’s just so egregious and in-your-face that I laughed out loud. Is it also a reference to the original Final Destination ending or am I myself reading the signs too closely?

For those hoping for a so-bad-it’s-good entertainment factor, I found Madame Web to be more dreary, bland, and confusing than unintentionally hilarious. Johnson is an actress I’ve grown to enjoy in efforts like Cha Cha Real Smooth and The Peanut Butter Falcon, also the much-derided but still enjoyable Netflix Persuasion, but she sleepwalks through this movie. I don’t blame her. I don’t blame any of the actors (poor Rahim’s performance seems entirely replaced by bad ADR lines). The character’s nonchalance already zaps the low stakes of a movie where a psychic character we don’t really have fond feelings over is trying to save a trio of annoying teenagers before a vague hodgepodge of a villain succeeds in killing them before they can kill him, which means they all need to kill him before he can kill them before they are destined to kill him. No wonder the executives decided to crassly cram in some Spider-Man relatives to make people care. Madame Web is less a bad movie and more a poorly executed and confused movie, one that doesn’t understand the desires of its intended audience. It’s barely even a superhero action movie, with few scenes of elevated action, though the director enjoys her ceiling perspective flips. There’s a moment where our villain flat-out says, “You can’t do [a thing],” and literally seconds later, through no setup or explanation, suddenly Cassie can do [that thing]. The whole movie feels like this moment, arbitrary and contrived and desperately reaching for an identity of its own. It should have stayed in the Amazon researching spiders before it was destined to die.

Nate’s Grade: C