More people know the name Veronica Mars now than probably combined from its short-run on TV from 2004-2007, and that’s squarely because of its record-breaking haul brought in through the fundraising site, Kickstarter. Within hours, the project had already raised two million dollars, on its way to over five and a half million, enough for a long-awaited movie that fans have been teased with ever since the series cancellation. Creator Rob Thomas and his actors were beside themselves in gratitude to their fans (dubbed “marshmallows”). Fueled by the eager hopes of its fans, the movie went into production and is now available for digital download to many of its donors and in a handful of theaters.

Veronica Mars (Kristen Bell) has left behind her hometown of Neptune, California. She’s on the verge of signing with a major New York law firm, and an old friend comes calling. Veronica’s former flame, Logan (Jason Dohring), has recently lost his pop star girlfriend, also a Neptune graduate. He’s suspected of being the killer but he swears his innocence. With the promise of her assistance only lasting a few days, she flies back home and reunited with her old friends (Mac, Wallace, Weevil, Dick) and her father, private investigator Keith Mars (Enrico Colantoni). Veronica should go back to New York with her boyfriend Stosh “Piz” Piznarski (Chris Lowell), she should accept the job offer from the firm, but she can’t help herself fall back into old patterns. She misses the danger, the intrigue, and maybe enough, Logan himself.

The curious case of Veronica Mars: The Movie is that it was truly made for the fans, those 90,000 people who contributed to their Kickstarter goal. It’s not made for the casual moviegoer who has no foundation with the television series. That’s not to say that Thomas doesn’t try and make the film more inclusive. The neophyte could reasonably follow along, and there is a fast-paced prologue to catch the audience up on the major developments of the series, though almost all from season one. A non-fan could watch this movie but I have no idea what they would get out of it because they would be missing all the connections and context that provide the depth. In a way, this situation reminds me of David Lynch’s Twin Peaks: Fire Walk with Me. Unless you were a fan of Lynch’s iconic thought short-lived TV series, there was no way you were going to follow along or be interesting in following along. It was a movie made for its fan base, and there’s nothing wrong with that though it always helps to provide enough entertainment to prove to the newbies why they should be fans in the first place. I don’t think the Veronica Mars film is able to achieve this. Sure, I enjoyed myself but that was because of my pre-existing fan club and my years-in-the-making desire to finally see proper closure to the characters I came to care about. I feel like someone without that devotion would watch the 105 minutes of Veronica Mars and question what all the fuss was about.

That’s because at feature-length, Veronica Mars is really more of an extended episode of the TV show, and not one of the top tier episodes. As a debut film director, Thomas does a serviceable job of recreating the series noir visuals. The mystery is sufficient if a little dull, lacking a strong sense of urgency throughout most since Logan is already walking around free of charges. The real anchor of the story is bringing Veronica back to Neptune and bringing her back into the family business. The class injustice was a hallmark of the TV series but it’s merely one more slightly malnourished storyline cluttering up the narrative. There are no real reasons to check in on so many characters beyond the fact that it provides resolution for fans. A ten-year high school reunion seems engineered just for this purpose, allowing the new old faces to all reappear again and catch us up. There are characters that appear in near-cameo form (though the surprise celebrity cameo is quite amusing). Even the romance feels mostly grafted onto the story because the core audience demands Veronica and Logan reunite, in all senses. It just becomes a matter of time waiting for the inevitable, as it is with all romantic comedies, except the romance is sidelined here until it isn’t. As a film, it doesn’t feel organically handled that Veronica would leap back into Logan’s arms, and so soon, unless, of course, you are one of those fans (I know MANY) who have been waiting seven years for that moment. Fan service is one thing but it shouldn’t detract from the internal logic of the featured story.

What does still work are all the hallmarks of the TV show, even if they are less effectively showcased for first-timers. The plucky, sarcastic nature of Veronica still turns her into a heroine worth rooting for, a force of will that has her flaws as well. Bell (Frozen, TV’s House of Lies) can just about do it all, from goofy to heartfelt to ferocious. It’s clear how much she adores this character she helped bring to life ten years ago. The father/daughter relationship is warmly affectionate without dipping into sappy territory. The dialogue is still snappy, though having late twenty-somethings saying it rather than high schoolers has dulled some of the edge. There’s also the sleazy addition of older men hitting on Veronica now that she’s officially out of high school, so hooray. The season-long mysteries of the series, while satisfying and twisty, were secondary to the characters, and watching the overall jovial camaraderie of the cast, is a reminder at how much fans adore these people.

I can objectively critique the faults in the film, as I’ve tried to do for a couple paragraphs, but this is a movie where I set aside my critic hat and merge with the fans. I too contributed to the Kickstarter because I’ve been dying for a sense of closure for one of the best TV shows in the mid-aughts. The finale of season three left much of the show in doubt; Thomas was not counting on cancellation. While fan fiction can run rampant in these circumstances in order to cater to fan demands, it doesn’t compare to the creator being given a reprieve to tie up as many loose ends as possible. That’s the greatest accomplishment of the Veronica Mars movie is that it feels like a genuinely satisfying sense of closure for the fans. While not every storyline is wrapped up, like for instance Weevil’s path, it ends on a point where you can reasonably guess where the characters would continue from here onward if we were never to check in with them again. This is a good resting place. But given the runaway success of the Kickstarter campaign, maybe Warner Brothers could be convinced there are more stories to be told here. I’m cautiously optimistic but really Thomas has already given the fans just about everything they could want, unless they were the Veronica/”Piz” minority of shippers.

Whatever you think of the final product, Veronica Mars: The Movie has changed the way movies can get financed. Smaller boutique films with a passionate fanbase can now get the ball rolling, putting their money into a down payment on seeing their dream movie becomes a reality, convincing studio heads to roll the dice with less risk. I invite all newcomers to watch the series, since that is where it was best. As a film, it’s enjoyable enough and satisfying for the fervent fans, supplying needed closure. However, for people that don’t already have connections to these characters and this world, I don’t think there’s enough going on in the movie to attract a larger discipleship.

Nate’s Grade: B