Social Media Monster (2022)
In the age of social media, the concept of a troll is a constant, a person who lives to torment and provoke strong outrages. These proverbial bomb throwers live to antagonize, and Ohio filmmaker Peter John Ross (Horrors of War) has a personal relationship with one, a 40-something wannabe activist and filmmaker, but what he’s most known for is his ever-expanding litany of harassment and reality-defying martyrdom status. Social Media Monster is a new documentary that gives the man his platform, though likely not as he would request. Ross specifically explores the relatively recent interactions between his troll and the bemused citizens of St. Joseph, Missouri (population: 75,000) as he caused general chaos, discord, and confusion throughout 2018.
The biggest boon for Ross, as a filmmaker, and we, as viewers, is that there is no shortage of recordings of its troll. For whatever reason, he recorded himself extensively, likely exemplifying his narcissistic personality and desire to be famous, and the fruits of those loquacious labors are an amazing resource for the movie. To have your subject offer to dictate all their thinking, quite often contradicting earlier statements, makes the job of the filmmaker so much easier. Your subject is providing their own insights and contrasts. I’m curious what his reported documentary on being homeless in America could offer. This troll isn’t a wholly fascinating figure alone, but his victim complex can serve as a microcosm of others that present challenges to a larger society, people fueled entirely by grievance even when they have none to speak of because someone must be to blame and it won’t be them. He appears so eager to be deemed special, to be seen as a hero, someone fighting the good fight. He’s bounced from being a journalist to an activist to a documentary filmmaker, and at one point a Wagyu steak salesman, and is still searching for whatever magic combination will give him what he’s seeking, respect and sense of importance. In another light, this could be the stuff of tragedy, but he is too much of an incessant antagonist to feel lasting sympathy for. He spent the day bombarding one guy on social media who just reached out to ask if he was simply okay (the movie brings receipts for all the profane and incensed texts and messages). He’s targeting real people, making real threats, and leading to real distress, and amazingly, he’s recording himself doing and discussing much of it. Social Media Monster has an intriguing mystery man of a central subject that happens to want this very spotlight, so in some ways it’s a perfect match.
The troll appears a troubled individual, the kind we might hold up for mockery and dismiss in the past but now we see all-too often lashing out. The entire 90 minutes feels like the unsettling biopic of a man before he went on a violent rampage. He mentions having bipolar disorder, among several other possible mental diagnoses, and he is clearly harassing and threatening many individuals who unfortunately cross his path. Even those who are allies can quickly become the latest villain in an ongoing nebulous conspiracy of the world seemingly in unison fighting to thwart his noble endeavors. Mentally unstable loners with easy access to money and weapons, and simmering grievances that will never cool over, are too often dismissed by law enforcement when they happen to be white guys. This troll could be yet another example of the danger of dismissal, and Ross argues that his troll has been getting away with his misdeeds for so long that it has emboldened him into more egregious actions. The man has made literal terrorist threats about attacking nuclear facilities and police officers. It’s hard to imagine someone getting away with these same threats if they just happened to be, oh I don’t know, Muslim or black (especially a black Muslim).
Why then is he seen as more an irritant than a credible threat? Beyond obvious implicit racial bias, I think it’s because the bulk of his harassment happens to be online, and the world of online discourse is one law enforcement would rather ignore. Just look at the inconsistent application of revenge porn laws to protect victims from abusers. It feels like nobody wants to intervene because he is considered a keyboard warrior, a nuisance the equivalent of some guy yelling on a street corner. That’s a risky judgment. Hope it doesn’t look foolish later.
Social Media Monster knows that its subject is its strongest selling point, so Ross keeps things tied to his access to the St. Joseph locals and their strange stories. Not all of these are of equal footing, but the movie has so much ammunition and doesn’t dwell on any singular anecdote too long, so you just have to be patient and a new development will unfurl shortly. The interviews are direct and generally punchy, with many all too happy to expound on their strange interactions with this unknowable individual. I loved every time the impressively bearded local city councilman was able to speak again. Between the candid interviews, the copious amount of existing footage, and no shortage of bizarre anecdotes of bizarre behavior, Social Media Monster is a movie that I wished was longer and larger in scope. I’m used to documentaries tackling a larger macro subject through an example that we follow in more specific detail, but Ross avoids making any significant social pronouncements. It almost feels like the title is a bit misleading.
This is one of the few times that a post-credit scene actually made me reflect differently on the film beforehand, let alone with an Ohio-made indie release. After the relatively short closing credits there’s a stream of clips cut together showing that targets extended beyond the incidents we have spent 90 minutes documenting. He harassed a writer on Modern Family, the Cartoon Network, Megadeth, Dr. Phil, local news reporters, and activists including Erin Freakin’ Brockovich. All these incidents will be explored in… Social Media Monster: The Series, and as soon as that promise was made, I deflated a little. The movie ends up becoming an extended pilot for the ongoing weekly adventures of this troll and his trail of confused victims.
My biggest complaint of Social Media Monster is the constrained nature of its scope, keeping almost exclusively to a one-year period of concentrated harassment on the citizens of St. Joseph in 2018. The director has a pre-existing relationship with this troll going back a decade, and yet it is strangely kept to a minimum in the film. I kept wanting the movie to break free of its closed focus, especially with the question of who is this man and charting his own actual history. The story behind where he got all his money is anticlimactic and needing more inquiry. We’re told about past disagreements like his contention that Adult Swim ripped off his proposed short-form TV concept/pitch for the Cartoon Network. We even see a brief clip of this, and oh I wanted more on this strange odyssey. I wanted to know more about these other crazy incidents rather than going into even more granular detail with the same residents of St. Joseph, and at the very end, the movie reveals that it could have done exactly that but elected not to. The movie was hoarding its other titillating non-St. Joseph anecdotes and interviews and evidence to lead into a TV series. It made me feel cheated out of the better movie that was being held captive to leverage interest into a sequel series.
Social Media Monster is a fun and often funny 90 minutes with a preposterous subject that is all too eager to provide his own tools for public scrutiny and mockery. The movie barely scratches the surface on who this man is, beyond of course as an unstoppable troll. There is more to be had here especially with the wealth of material available to Ross and his crew. For the sense of a documentary film, I wish Ross had taken full advantage of that cinematic wealth at his disposal.
Nate’s Grade: B